At Inspire 2026, Walmart Data Ventures brings its growing Scintilla community together to showcase what’s working today and unveil new capabilities shaping what comes next This week, more than 2,000 suppliers and Walmart merchants are gathering in Rogers, Arkansas, for Inspire, Walmart Data Ventures’ largest annual supplier event yet. Nearly 30 case studies from across the U.S., Mexico and Canada highlight how the Scintilla community is using insights to drive growth and business performance while keeping the customer at the center.
For years, the focus in retail has been on accessing more — and better — data. While quality data remains critical, more data alone isn’t enough. The opportunity now is to make that data work harder.
As Inspire kicked off today, Walmart Data Ventures shared how it plans to do just that: evolving Scintilla into a commerce intelligence platform that gives suppliers a more integrated view of their business, helps them understand what matters faster and makes it easier to take action.
Scintilla is expanding visibility across more of the retail experience. Next year, Scintilla will give brands operating across both first-party and Marketplace models a more complete view of their Walmart.com business, bringing insights from their full assortment together in one place.
But greater visibility isn’t just about adding more data. It’s about connecting the signals that already exist. Launched in July, Scintilla Boards represents an important step in that direction, bringing insights across customer understanding, business performance and other areas into a more integrated experience. Customizable boards are also on the way, giving users greater flexibility to organize the metrics and insights most relevant to them and see the bigger picture in one place.
From insight to intelligence, faster
Once that information comes together, the next step is helping users understand what it means — faster. AI is already helping, highlighting what’s driving performance, surfacing important changes in how customers shop and summarizing customer research. Marty for Scintilla also helps users quickly understand metrics, features and capabilities directly within the platform.
Those capabilities will continue to grow more sophisticated. More personalized experiences and custom alerts will proactively surface the changes and opportunities that matter most to each user. And as Marty for Scintilla evolves, conversational AI grounded in Walmart’s first-party data will help users uncover what’s driving performance, explore complex business questions and create custom dashboards around the insights they want to monitor.